Beer Brand Launch
How do you make nice with a crowd of thirsty locals?
You craft a beer as quirky as the folks on both sides of the bar.
To launch a microbrew from scratch is a total dream assignment. Naturally, we got started by conducting intense "research" at a lot of watering holes. After a few rounds for the neighbors, we named the brand for their beloved bike path and enlisted local legend (Memphis Zoo's infamous Natch) to serve as spokes-bear. Thanks to an identity that felt deeply rooted — and a beer that tasted homemade — we soon sold out of every limited-edition, hand-packaged release. (We also earned design glory, swept brewery awards, and got paid in Cherry Bombs.) Cheers!