Biovante
How do you make farmers believe in biologicals?
You grow them the proof.
For Biovante’s inaugural Commodity Classic trade show, slides and samples weren’t going to cut it. Farmers trust what they can see and touch — so we brought the field to the floor with 60 live corn and soybean plants showcasing the “Biovante Boost.” But here’s the kicker — we grew the plants ourselves. (Agency folk!) We timed every stage, managed the nutrients, and tracked the light so that when the plants were ready, we could drive them to New Orleans in a big rig to ensure they arrived pristine. The corn stood over six feet tall, and soybeans were heavy with pods at the booth — stopping farmers in their tracks and winning Biovante fame for life.
Biovante exhibition booth with live plant displays and informational banners.
Digital rendering of a modern Biovante trade show booth design with crop field graphics.
A man demonstrates plant roots at a Biovante exhibition booth.
Close-up of young green plants thriving in black fabric grow bags.
Overview of the Biovante exhibition booth, showcasing plant displays and branding.