FedEx One Rate®

How can shipping become more than a rational decision?

When you unbox the deeper reasons we give and receive.

Rates, convenience, and speed often drive shipping decisions. But for FedEx, the choice can be emotional. Especially during the holidays.

To build awareness for FedEx One Rate®, we reminded people of the joy that comes from unwrapping the perfect gift. Through the #DeliverJoy campaign, FedEx trucks rolled into Atlanta, Austin, and Memphis to surprise communities with cookies, puppies, and even full holiday home transformations.

Captured and shared across social, these live activations turned practical shipping into a shared emotional experience. The result was 16.1 million impressions, national media coverage, and brand goodwill that lasted well beyond the season.