Wind Creek Digital Transformation
What’s the secret to uniting online play and on-property payoff?
Make every touchpoint feel like it’s part of the same night out.
Wind Creek’s growth created a rare portfolio of destination properties, each with its own personality and loyal guests. As expectations evolved, the opportunity was not to reinvent the brand, but to better connect it.
We unified online and on-property experiences by strengthening the connective tissue. A redesigned email program and detailed journey mapping aligned rewards, bookings, and communications around how guests actually move across properties.
That foundation supported a unified website ecosystem, replacing a maze of sites and systems with a faster, more intuitive experience grounded in real guest insight. Casinoverse, Wind Creek’s online gaming app, extended that ecosystem further, translating digital engagement into meaningful on-property rewards. The result was one cohesive brand, many destinations, and an experience that finally moved as seamlessly as the guests themselves.
Man in a pinstripe suit adjusting his cuff, with the text 'WHERE GOING ALL OUT' superimposed over red velvet curtains.
Mobile ad featuring a large red diamond with the text 'WILL BE CLOSER TO REALITY' over a red geometric background.
Close-up of an elderly woman wearing a blue fur coat and a large diamond necklace, with the text 'IT TAKES GAME' superimposed on the image.
Man and woman smiling in front of a neon sign with the text 'DICE WILL ROLL'.
Billboard advertising Wind Creek Atmore with a woman sitting on a white ornate chair, surrounded by text 'YOUR MOMENT HAS ARRIVED.' and red diamond graphics.
Billboard advertising Wind Creek Atmore with a man pulling down his sunglasses, with text 'IT TAKES GAME TO KNOW GAME.' and red diamond graphics.
Two women sitting on a white ornate chair in front of a red, glittery backdrop with card suit designs and disco balls, with the text 'FABULOUS MEETS ITS MATCH' above them.
Four Wind Creek Rewards cards: Play (red), Escape (green), Delight (purple), and Fantasy (black), fanned out on a red background.